Blogging…. why is it important?

Content blogging is an awesome organic way to improve your website’s SEO by building authority and driving consistent traffic over time. Quality content that is optimized for search engines is the key to ranking on the first page of results, instead of being buried beneath pages.

Better Rankings in Search Engines

Without SEO, your content is struggling to get to the top. According to a 2024 First Page Sage study, the clickthrough rate (CTR) for websites in position one on Google is 39.8%. That drops to 18.7% for position two, and plummets to 1.6% by position ten. So, if your blog isn’t on the first page,  the chances are very slim that users will find it organically.

SEO = Free, Long-Term Traffic

Ever heard of domain authority? Once you establish that, you have just created a benchmark at the top of the search results. Blogging with SEO in mind is a cost-effective strategy that provides long-term benefits for your website. A well-optimized blog, focused on SEO, will bring traffic to your website for years to come. PPC is great, but it comes at a cost. Once the budget runs out, so does the traffic.

Establish Authority and Trust

Consistent content blogging allows you to brand yourself as the expert in your field or industry. By building trust with your audience, you are driving long-term growth without a massive budget.

Are you ready to learn more about content blogging and how we can help you? Let’s start with an audit! Click the button below to get started with your free website audit and proposal today.